Data Deletion Policy and Request Page
Life Happens Outdoors Ltd
Last updated: 31 May 2026
This page explains how to ask Life Happens Outdoors Ltd to delete personal data we hold about you.
It applies to personal data we collect through messaging channels, including Instagram DM, Facebook Messenger and WhatsApp, through our website, including contact forms and booking enquiries, through our CRM and customer support systems, and through advertising attribution systems where the data is linked to an identifiable person.
It also applies to identifiable conversation data processed through our AI assisted sales and support tools.
This page should be read alongside our Privacy Policy, which explains what personal data we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have.
1. Who we are
For the purposes of this page, “we”, “us”, and “our” means:
Life Happens Outdoors Ltd
Flat 27 Montrose Building
4 Malthouse Road
London
SW11 7BX
United Kingdom
Website: www.lifehappensoutdoors.com
Company registration number: 09756389
Life Happens Outdoors Ltd is the data controller for the personal data described in this page, unless we explain otherwise.
2. How to request deletion of your data
You can ask us to delete your personal data using any of the methods below. Please choose whichever method is easiest for you.
Email our Data Protection Contact at:
Please include the phrase “data deletion request” in the subject line.
To help us find your records quickly, please tell us which channel or platform you used to contact us. For example:
- Instagram DM from @your_handle.
- Facebook Messenger from your profile name.
- WhatsApp from your phone number.
- Website enquiry using your email address.
- Booking enquiry using your name and email address.
Postal mail
Data Protection Contact
Life Happens Outdoors Ltd
Flat 27 Montrose Building
4 Malthouse Road
London
SW11 7BX
United Kingdom
Online form
If a data deletion request form is available on our website, we will link to it from this page.
3. What information to include in your request
Please include enough information for us to identify the relevant records.
This may include:
- Your name.
- Your email address.
- Your phone number.
- Your social media handle or profile name.
- The platform you used to contact us.
- The approximate date of your enquiry or booking.
- The trip, destination, or experience you asked about.
- Any other information that helps us find the correct record.
Please do not send passport numbers, full payment card details, or unnecessary sensitive information when making a deletion request.
4. What we delete
When we process a valid deletion request, we delete or take reasonable steps to delete personal data that we no longer need to retain.
This may include:
- Messaging conversations from Instagram DM, Facebook Messenger, WhatsApp, website chat, or similar messaging channels held in our active messaging logs.
- Identifiable AI assisted conversation data held in our active systems, where the data relates to you and is not required for lawful retention.
- Lead and contact records held in our CRM, including notes, tags, enquiry history, and conversation history associated with you.
- Website enquiry records linked to your name, email address, phone number, or other identifier.
- Ad attribution data that ties your enquiry to a specific Meta ad campaign or other advertising campaign, where this data is held against an identifiable record.
- Free text notes, screenshots, attachments, or internal comments that team members have stored in association with your identifiable record.
- Marketing records where you have asked us to delete them, subject to keeping a minimal suppression record where needed to make sure we do not contact you again.
Where your data is held by a processor or service provider on our behalf, we may need to instruct that provider to delete or suppress the relevant data in line with our agreements and their technical processes.
5. Meta related data
This page may be used as the public data deletion URL for Life Happens Outdoors’ Meta App Review submission.
If you contacted us through Instagram DM, Facebook Messenger, WhatsApp, or another Meta connected channel, we may hold personal data such as:
- The content of your message.
- Your display name.
- Your username, handle, or platform identifier.
- Basic profile information made available through the relevant Meta platform.
- The date and time of your message.
- The channel used to contact us.
- Your enquiry details, trip interests, preferences, and lead qualification information.
You can request deletion of Meta related data by contacting us using the details on this page.
To help us find the correct record, please tell us the Meta platform you used and the username, handle, profile name, phone number, or email address connected with your enquiry.
You may also use privacy or deletion tools provided directly by Meta where available. Where we receive a valid deletion request from you or through a platform mechanism available to us, we will review and process it in line with applicable law and our retention obligations.
6. AI assisted sales and support data
Life Happens Outdoors may use AI assisted tools to help answer enquiries, support trip discovery, suggest relevant experiences, qualify enquiries, and route conversations to our human team.
The AI assistant supports customer communication and sales assistance. It does not make binding decisions about bookings, eligibility, refunds, insurance, medical suitability, legal rights, or participation.
If your identifiable conversation data has been processed through an AI assisted sales or support workflow, you may ask us to delete that data using the process on this page.
You can also request human support at any time by asking to speak with a member of the Life Happens Outdoors team. You can stop engaging with the assistant at any time.
7. What may be retained
A small amount of data may need to be retained even after a deletion request where we have a lawful reason to keep it.
This may include:
Financial and booking records
If you have booked or travelled with us, we may need to keep booking, invoice, payment, tax, accounting, and transaction records for the period required by law. These records are usually held in restricted booking, accounting, or payment systems rather than in day to day marketing or sales records.
Safety, insurance, incident, and legal records
Where data is needed for safety, insurance, dispute handling, legal claims, regulatory obligations, or incident records, we may need to retain it for as long as reasonably necessary.
Fraud prevention and security records
We may retain limited records where needed to prevent fraud, misuse, unauthorised access, or security issues.
Suppression records
If you ask us not to contact you for marketing, we may keep a minimal suppression record so that we know not to contact you again.
Anonymised aggregate data
Statistics such as “200 enquiries in March about Kilimanjaro” do not identify you and may be retained indefinitely for trend reporting.
Records required by law or court order
Where we are under a legal duty to preserve specific records, we do so. We will notify you where appropriate unless we are legally prevented from doing so.
If retained data later falls outside its lawful retention period, we delete it as part of our routine review cycle.
8. Backups and archives
Deletion from active systems is handled as part of our deletion process.
Some data may remain temporarily in secure backups or archives until those backups are overwritten, expire, or are deleted through our normal backup cycle. We do not use backup copies for day to day purposes. If a backup needs to be restored, we take reasonable steps to make sure previously deleted data is not reintroduced into active systems unless we have a lawful reason to do so.
9. How long deletion takes
We aim to acknowledge every deletion request within 5 working days.
Once we have verified your identity and located the relevant records, we aim to complete deletion within 30 calendar days.
If your request is complex, for example because you have contacted us across several channels, travelled with us more than once, or used different names, emails, phone numbers, or social media handles, we may need more time. If so, we will tell you within the first 30 day period and explain what happens next.
10. Verification process
Before deleting records, we need to verify that the person making the request is the person the records relate to, or someone properly authorised to act for them.
This protects you from someone else asking us to delete your data without your consent.
We usually verify identity by one of the following methods:
- Confirming the request from the same channel the original messages came from, such as the same Instagram handle, Facebook profile, WhatsApp number, or email address.
- Confirming the request from an email address that matches the one on file.
- Asking you to provide specific information that helps us identify your record, such as the approximate date of a recent enquiry or the trip you asked about.
We do not ask for passport numbers, full payment card details, or unnecessary sensitive identifiers for verification.
11. If we cannot find your data
If we cannot find personal data relating to you, we will tell you.
We may ask for more information if the details you provide are not enough to identify the relevant records.
12. If we cannot delete everything
If we cannot delete some information, we will explain why, unless we are legally prevented from doing so.
Common reasons include legal, tax, accounting, booking, safety, insurance, fraud prevention, dispute, regulatory, or court related obligations.
Where possible, we may restrict access to retained records or move them out of active sales, marketing, or customer support systems.
13. Follow up questions and complaints
If you have questions about a deletion request, contact us at:
If you are unhappy with how we have handled your personal data or your deletion request, you can complain to us directly using the same email address.
We will acknowledge your complaint and respond without undue delay. We may need to investigate before giving you a final response.
You can also complain to the Information Commissioner’s Office at ico.org.uk or to the supervisory authority in your country of residence. We would welcome the chance to resolve your concern first.
14. A note for Meta App Review
This page is intended to be published at the canonical URL:
www.lifehappensoutdoors.com/data-deletion
This URL may be provided to Meta as part of our App Review submission for the Instagram Messaging API, Messenger API, WhatsApp, or other Meta approved integrations.
Meta’s App Review process may visit this page to confirm that a working deletion process is available for users whose Instagram, Facebook, WhatsApp, or other Meta related data is processed through our integration.
If you arrived here from a Meta App Review notice and your concern relates specifically to data held about you through the Life Happens Outdoors Instagram, Facebook Messenger, WhatsApp, or other Meta integration, please mention “Meta App Review” in your request so we can identify it quickly.
15. Contact
For deletion requests, privacy questions, or data protection complaints, contact:
Data Protection Contact
Life Happens Outdoors Ltd
Flat 27 Montrose Building
4 Malthouse Road
London
SW11 7BX
United Kingdom
Email: [email protected]
